Dentsu London

Dentsu London is one of the most up-to-date artists I’ve ever seen. This is because hi material that he uses is light generated by an iPad. Through a very complicated process of creating digital 3d images and using the iPad to simulate them in space, as well as an HD camera to capture the frames on the screen. The end product is this hologram-like clip of stopmotion-like video that can be accurately placed into a space including being placed behind different translucent surfaces and still being able to see the light. Basically, it takes what we’ve seen video editors do on a computer and translates it into something that a designer or artist can do without having to know how to use complicated programs. Apart fro being on the cutting edge of the video world, Dentsu also is a moderately-skilled photographer. I say moderately-skilled because for the most part, the things that he has done have been done by a select few others. This isn’t to say that his work isn’t any less impressive, but rather that he wasn’t the one who innovated it. Basically he has worked on a pretty good method of capturing liquid collisions in a beautiful manner that actually landed him a lot of money from our friends at Hewlett Packard.

Dentsu London, 2011

This work is very interesting in that it is a style that very few people can create apart from Photoshop, which he doesn't use. I really appreciate the amount of time that it took to move the ipad back and forth along the same path to create a stopmotion-like effect for a still shot. 

Dentsu London, 2011

This photo was pretty simple to take. Basically, he put several drops of paint on a speaker and then proceeded to send a single loud sound through the speaker. The vibrations from the speaker cause the little bit of paint on the speaker to jump up for a second or two. What I really appreciate about this piece is that all of the colors are strategically chosen to make the piece very visually interesting. This shot in particular has a very nice triangular composition.